If I Could, Would You?
The fastest way to give away F&I margin is the discount game. Why "if I could take five hundred off, would you?" costs dealers money, and what to ask instead.
notes from the drive
Practical thinking on Dealership Leadership, F&I Performance, and running the Overdrive™ Business Operating System.
Topics
The fastest way to give away F&I margin is the discount game. Why "if I could take five hundred off, would you?" costs dealers money, and what to ask instead.
GAP pays the difference between what a car is worth and what's owed. Why dealership GAP covers rolled-in negative equity, who needs it, who doesn't, and how to explain it.
The service contract is sold or lost before the menu comes out. A step-by-step look at the F&I customer interview: the handoff, the opening question, seventy-thirty talking, and the summary.
A warranty is free. A vehicle service contract is not. Why coverage matters more now that customers keep their cars six or seven years, and what a repair really costs them.

Direct questions in F&I get guarded answers. Learn how eliciting gets customers to volunteer the facts that sell service contracts, GAP, and tire & wheel without running an interview.